UYUT
"Uyut" (“Coziness”) is a lighting store "for everyone". The image of the network has remained unchanged for twenty years, and it affected sales. The brand decided to review its positions in the market, which has gone far ahead with the advent of hypermarkets and the development of e-commerce.
The Market.
On the luminaires market, there are a lot of standard product offers, but the individual approach and expert help are poorly represented. Personalization requires a lot of resources. Therefore, hypermarkets and stores cannot fully satisfy the customers’ needs for personal contact.
The Audience.
Self-identification is important for the consumer today. People want to create an individual "environment" for themselves by buying something and they are not looking for just a chandelier, but for an object that will be an expression of their own style and taste.
The Strategy.
Friendly "lamp" atmosphere of the network, friendliness of the consultants, customer focus are the key USP of "Uyut" on a new stage of business development.
The Solution: The Studio of Light.
"Uyut" is not just a chandelier store. Individual lighting projects are created here. "Uyut" is the Studio of Light, where experts help people to find the best solutions, styles and technologies to get their own, exclusive lighting at home.
The logo, corporate identity and brand book.
We kept the warmth and the cozy home format of the network while creating a modern, concise and bright logo, which exactly defined the product offer area of the brand.
Bright circles of light are visible on the facade from afar, creating a stylish pattern of the brand and convey its modern character on all the promotional materials and packaging formats.
Within the project we developed the brand platform, logo, corporate identity, brand book.
room 1, office 13, 4th floor, 7g Kozlova lane, Minsk, Republic of Belarus 220037
220037 Minsk,
Republic of Belarus