RASKROI Brand development

branding

creative

brand development

Raskroi is an experimental space in the center of St. Petersburg, organized by the Concept Group holding (brands ACOOLA, CONCEPT CLUB, INFINITI).

The agency had the task of developing a brand for conceptual space, which would become the center of attraction of an intellectual fashion audience, modern businessmen, business FashionTech and startups.

On the territory of the space there is an open coworking with a cafe, a design bureau and a fablab technology workshop with a 3D scanner and 3D printers, lectures, master classes, educational and business events about fashion and technology are regularly held. Here there is an opportunity not only to come up with ideas, but also to fulfill, to materialize them.

In the title and identity, it was important to reflect innovation, the common points of the future and the present, the prospect of the development of fashion, a place of strength for creative people.

Raskroi is the same fundamental stage in tailoring as our space for the entire fashion industry in Russia. Therefore, in addition to the literal meaning, the name hides an additional meaning: in such a professionally charged place, many talents, brands/businesses, innovations and technologies will be revealed.

Raskroi is a place where talents are revealed.

The next stage was the development of the logo, which visually continued the name. The text is actually opened and one half is offset from the second.

Such "cutting out" goes beyond only one logo and becomes a style-like element: it can be found in photo collages, in graphic elements or in headings. In the future, this motive can calmly integrate into different creatives depending on the tasks. So we got a powerful link between the concept of naming and the logo, which formed the basis of all identity.

In addition to perfectly verified transformations, in identity we deliberately used bright and catchy colors. The fashionable, evocative and non-compromising combination fully meets modern views and once again emphasizes the young character of the brand.

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