KERAMIN 2
NAMING AND CORPORATE IDENTITY
Keramin is Europe's largest manufacturer of high-quality building materials: ceramic tiles, porcelain stoneware, sanitary ware and bricks.
Every year Keramin updates the collection of tiles and porcelain stoneware, after having studied the trends in the market of finishing materials. Following the success of the ATMOSPHERE collection, the client decided to create a unified look for the 2022 collection as well. Like the last time, AIDA PIONEER had to develop the naming and visual style of the new collection, which includes more than 20 series of tiles and porcelain stoneware.
As in the previous time, inspiration came while exploring the new collection.
Creating an interior, we do not just put together a mosaic of multi-colored pieces - through the harmony and grace of forms, we convey the mood, state. Sometimes laconic and clear, sometimes lyrical and sensual, but always sincere. The POETICA collection allows you to become an author of your
own world, filling it with beauty and content. The main thing is to feel the style,
And then it's up to inspiration. Everything will work out.
POETICA. Compose your world.
The new POETICA collection is revealed in various literary genres and forms: it is both the “canon” as a model to follow in creating an interior and traditional poetry from different countries, from the Alba, which originated in medieval France, to Japanese haiku three-line poems. There is everything here to take the place of the author and start inventing your own world.
The identity of the new collection combines the image of a mosaic as an element of creativity, a bookish style referring to clarity and structure (alternating lines, columns) and the image of a sign in the Keramin logo.
The corporate identity is based on a linear pattern, which is a system of repeating elements. At the same time, the style looks rhythmic and dynamic. Photos, textures and text harmoniously complement the geometry without disturbing the lightness and minimalism of the pattern. Style focuses on the product, it is not overloaded with details and color spots.
The task was completed: the pieces of the mosaic lined up into a whole picture, creating a single and understandable image of the new collection. POETICA allows you to be the author of your own world.
Keramin is Europe's largest manufacturer of high-quality building materials: ceramic tiles, porcelain stoneware, sanitary ware and bricks.
Every year Keramin updates the collection of tiles and porcelain stoneware, after having studied the trends in the market of finishing materials. Following the success of the ATMOSPHERE collection, the client decided to create a unified look for the 2022 collection as well. Like the last time, AIDA PIONEER had to develop the naming and visual style of the new collection, which includes more than 20 series of tiles and porcelain stoneware.
As in the previous time, inspiration came while exploring the new collection.
Creating an interior, we do not just put together a mosaic of multi-colored pieces - through the harmony and grace of forms, we convey the mood, state. Sometimes laconic and clear, sometimes lyrical and sensual, but always sincere. The POETICA collection allows you to become an author of your
own world, filling it with beauty and content. The main thing is to feel the style,
And then it's up to inspiration. Everything will work out.
POETICA. Compose your world.
The new POETICA collection is revealed in various literary genres and forms: it is both the “canon” as a model to follow in creating an interior and traditional poetry from different countries, from the Alba, which originated in medieval France, to Japanese haiku three-line poems. There is everything here to take the place of the author and start inventing your own world.
The identity of the new collection combines the image of a mosaic as an element of creativity, a bookish style referring to clarity and structure (alternating lines, columns) and the image of a sign in the Keramin logo.
The corporate identity is based on a linear pattern, which is a system of repeating elements. At the same time, the style looks rhythmic and dynamic. Photos, textures and text harmoniously complement the geometry without disturbing the lightness and minimalism of the pattern. Style focuses on the product, it is not overloaded with details and color spots.
The task was completed: the pieces of the mosaic lined up into a whole picture, creating a single and understandable image of the new collection. POETICA allows you to be the author of your own world.
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room 1, office 13, 4th floor, 7g Kozlova lane, Minsk, Republic of Belarus 220037
220037 Minsk,
Republic of Belarus